Cupcakes as a way of life

In the same way that bacon has become a self-identifier, people are apparently turning to cupcakes as a form of self-expression. Newsweek looks at how they are now a fashion statement thanks to the cupcakism movement

To be a cupcakist is to put your faith in the church of cute and sweet, to believe that childhood is a magical land accessible via a palm-size serving of sugar and fat (and the occasional sprinkle).

The worship of sugar and fat doesn’t sound too bad. It kind of suggests that life be like Friday morning in the donut shop. But the author leaves little doubt of whether you should consider joining up:

There’s something pathetic about creating a world view around a child’s treat — pro or con. Let’s look beyond the hype, and return cupcakes to their appropriate status — as a snack food, not a lifestyle choice.

It’s a harsh dismissal, but a necessary one if it means that we’ll all instead focus on creating better cupcakes rather than better cupcake peripherals. And as long as we’re focused on actual cupcakes, there is plenty happening with regard to the frosted, baked goods.