Genghis Grill creates interactive TV channel

I have eaten in the Power & Light location of the Dallas-based Genghis Grill several times, and it never occurred to me to connect the inexpensively-priced Mongolian grill concept with music and fashion.

I was so wrong. This week’s article about the fast-growing chain on fastcasual.com explains how a customer-tracking tool revealed that the Genghis Grill executives realized that “its audience was much more music- and fashion-focused than previously thought.”

Armed with that knowledge, GenghisGrillTV was born.