Keep your banana wrapped

Though the trend is toward less packaging, 7-11 is going for more — in a case where the product already comes in its own package. In 27 Dallas locations, the company is test-marketing banana wraps, sealing fresh bananas in plastic in an effort to keep them yellow for a longer period of time.

“Our customers want yellow bananas — not brown,” CEO Joseph DePinto tells USA Today. And since his customers buy 27 million bananas a year, DePinto is trying to figure out how to reposition 7-11 as a fresh food store that doubles as a convenience store.