Could Recipease succeed in America?

You never know which retail food concepts that have been successful in other nations are going to find a foothold in the United Sates.

British supermarket giant Tesco’s attempts to establish a mid-size, discount grocery store — Fresh & Easy — in California have failed to produce results the past two years, losing $206 million in the past year alone. Contrast Tesco with Canadian import Tim Horton’s, which, following a merger with Wendy’s in 1995, has embarked on an ambitious expansion plan in the United States, where it now has more than 500 stores, including its newest at Fort Knox. 

I’m curious whether British chef Jamie Oliver’s Recipease could succeed in the U.S. The new London store sells food and kitchen items, the idea being that you can come in and buy everything you need for a meal. You can also take classes on how to prepare a dinner and leave with the finished results.