We’re a nation in need of novelty fruit

The prevailing wisdom suggests that America would be healthier if we were just to consume more fruits and vegetables. And in an effort to get to that point, companies are rolling out all manners of fruit-based pills and drinks designed to make eating produce more convenient.

But we’re just hiding the peas under the mashed potatoes. Eventually Americans are going to find the peas and throw them on the floor. Instead, we need to look at Japan’s model and start cranking out some weird-shaped fruit.