Dr Pepper 10 suggests we’re getting bored with diet soda

Back in my day, it was just enough that a diet soda didn’t taste like hot copper. It was a bonus if the taste actually resembled the full-calorie version.

Among my diet-swilling friends, Diet Dr Pepper has always had cache. Introduced in 1963 as “Dietetic Dr Pepper,” I have been repeatedly told that it’s the diet soda that most clearly evokes the flavor of the original soda. Still, man and soft-drink companies can’t leave well enough alone. Seeing as Kansas City is one of the initial test markets for Dr Pepper 10 — a new diet soft drink aimed specifically at men — I decided to put it up against Dr Pepper and Diet Dr Pepper in a taste test.