If you had your own brand of beer, what would it be?
All of us have vanity projects — the restaurant we would open, the bar we’d buy — if we suddenly came into money. But Kid Rock might have the best idea of all: He hired the Michigan Brewing Company to contract brew American Badass beer.
It’s the beer he drinks everywhere, the way you might travel with a bottle of hot sauce. So, let’s say you’re given the freedom to design your own beer. What would be the name and style of your personal brew?
