7-Eleven launches its own line of beers

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Somewhere between the hot dog rollers and the Slurpee machines at 7-Eleven, you’ll soon be able to find Game Day — the “store-brand premium lager beer.” 

Just how premium, you ask? How about available in Light and Ice. The beer will be brewed by City Brewery in La Crosse, Wisconsin. For those wondering about taste and strength, the release from 7-Eleven offered the following:

Brewed with the highest quality malts and hops, Game Day Light (110 calories per 12 ounces, 3.9 percent alcohol by volume) has a clean, crisp taste with a smooth malt finish while the hops flavor is bolder in Game Day Ice (155 calories per 12 ounces, 5.5 percent alcohol by volume).

While Game Day is expected to be sold in Missouri, it’s currently only available in Texas, West Virginia and Illinois. Lucky dogs.

Image via 7-Eleven.