Sporting Kansas City stokes rivalry with Chicago Fire through subs and philanthropy
For sports teams, the best rivalries are geographic (Mizzou-KU) or have long histories of battling for championships and prestige (Lakers-Celtics). Unfortunately for Sporting Kansas City fans and marketers, the soccer club has neither. But that’s not going to stop the team from attempting to stoke a quasi-rivalry with the Chicago Fire into full-blown, old-fashioned fan hatred. The best way to…
