Viva Estro-Cards: Local Greeting Card Company Isn’t Exactly Hallmark

By JEN CHEN

Last May, local residents Tiffany Lewis and Jackie Malena launched Viva Vogue, an e-card Web site for women. Viva Vogue’s cards are a little more risqué than, say, Hallmark or Blue Mountain.

The estro-friendly topics include speed dating, internet dating and PMS, among others. Recurring card characters on the wine-colored Web site include Diva Dish, Prima Pink, Mimi Milan and Coco Couture; a cat named Prada and a lap dog named Paco.