University of Texas cuts deal with ESPN: Good for Big 12?

If you’re a Wildcat, Tiger, Cyclone, Bear or Jayhawk, the news that the University of Texas has reached a 20-year, $300-million deal with ESPN to start its own network is good. Or so we’re told.

It’ll be all Longhorns, all the time on the new network. So what does the rest of the Big 12(minus two) get out of it? They get to stay in a BCS conference and the Longhorns won’t be bolting for the Pac-10 (or is it 12 now?) or the Big Ten or the SEC.