SXSW Interactive Festival Day 1: Obama, tacos and robots make my top five


Barkley associate content director Carolyn Cohen is blogging the SXSW Interactive festival for The Pitch. 

Day 1 of SXSW is always a blur. Friday was especially so. Our flight inadvertently arrived within two minutes of President Obama’s, so we were delayed for his entourage. Once we arrived at the festival, we spent most of our time checking out the culture and (mostly) unofficial events. Here are my top 5 moments from the first day of SXSW. 

1. Spredfast Social Suite and Happy Hour
We checked out the Spredfast Social Suite and Happy Hour. They have a great sense of context for the week, sharing their Austin-based social listening tool, which gave a great look at what was trending. 


2. Tacos
A day in Austin is incomplete without Tacos. We grabbed Tacos from Chi’Lantro, and watched the Live-stream of President Obama. 

3. Obama
A few members of the Barkley crew were able to attend the intimate session with President Barack Obama. While the lines were long and security was intense, it was worth the wait to hear the president’s real talk on getting involved with civic engagement. His speech targeted those of us with a digital mindset. Plus, it was worth it just for the Torchy’s Tacos joke. Obama mentioned that he visited Torchy’s and ordered the Democrat, the Republican and the Independent to be fair. 

4. SxCreate
Cady Bean Smith, our associate director of experience design, and I ventured through SxCreate, a miniature version of the main SXSW Trade Show, showcasing 3D printers, robots, and all things innovation. We even met a functional R2D2. 

5. Austin
Finally, it was awesome to be back in Austin! We stopped by the Four Seasons to continue networking and grabbed this shot from the balcony. 

Looking forward to exploring more tomorrow! 

Read more at Barkley’s blog.

Categories: News