Sprint-Nextel: Edgy like Mama’s Family

The marketing team for Overland Park-based Sprint has a whole new attitude! By which I mean that they’re executing a carefully planned new digital consumer outreach strategy that somehow combines the Bratz-style bitchiness of Gawker.com with those toothless Coca-Cola slide shows that run before movies start (“Unscramble ARPIS HILTON! Name the movie in which Michael Keaton says, ‘I’m Batman!’”)

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