Sporting KC is demonstrating its leadership off the field

• Livestrong Blog
• This name’s a keeper.

A sports franchise that has been a model of professional success continues to have to answer for the personal transgressions of one of its marketing partners. Sporting KC chief executive Robb Heineman again reasserted that the club will keep the name Livestrong Sporting Park in the wake of a report from the U.S. Anti-Doping Agency that claims cyclist Lance Armstrong ran “the most sophisticated, professionalized and successful doping program that sport has ever seen.”

Heineman, who is speaking at the Leaders in Football conference in London, told Reuters Thursday that the stadium naming-rights deal has four more years, and the soccer franchise intends to honor that agreement because Livestrong is about cancer survivors, not just Armstrong.