Sporting Kansas City’s name not a hit with fans and media

At a wet and chilly unveiling ceremony at Kansas City Live last night, the Kansas City Wizards officially became Sporting Kansas City.

After Sporting CEO Robb Heineman gave an unusually emotional speech about his team, fans, Missouri and some other stuff, the fans were surprising upbeat. When a wall of soccer balls fell away to reveal the team’s new crest, everybody for the most part cheered, before breaking out in a Wizards song. But those were the hardcore folks, the ones that would probably buy season tickets if the team’s new logo was an orange cartoon platypus in cleats. Now that all the fans and media outlets have absorbed the news, and the goodwill appears to have evaporated.