Sporting Kansas City stokes rivalry with Chicago Fire through subs and philanthropy

For sports teams, the best rivalries are geographic (Mizzou-KU) or have long histories of battling for championships and prestige (Lakers-Celtics). Unfortunately for Sporting Kansas City fans and marketers, the soccer club has neither.

But that’s not going to stop the team from attempting to stoke a quasi-rivalry with the Chicago Fire into full-blown, old-fashioned fan hatred. The best way to do accomplish this? Through free food and philanthropy, of course.