Sorry about your slipping brand

Dear Hallmark:

Once you were up high
Ranked number five
A brand behind
Coca Cola and Johnson & Johnson
Hershey and Harley-Davidson
The seasons slipped by
And so did your ranking
Crashing behind a simmering bowl
Of Campbell’s Soup
So I just feel sick
To hear that you’re ranked sixth.
A brand name losing fame

Hopefully, Hallmark
You’ll always be  mine