Room and Boards

Just through the front doors of the All American Indoor Sports complex in Lenexa stands the new Ride4Ever Sports shop (8875 Rosehill, 913-888-7433). Inside, the store feels like a Colorado ski lodge, complete with wood-paneled walls, flat-screen TVs and a soft couch. Ride4Ever specializes in extreme boarding, including snowboards for shredding slopes, wake boards for raking water and long boards for tearing down pavement.
Ride4Ever is the brainchild of three metro boarding enthusiasts: 19-year-old Shane Schulze and brothers Matt (18) and Chris Matsch (20). Originally, they planned to launch a clothing company and an online store. But after conducting some research and crunching numbers, Schulze and the Matsches decided to sell Billabong and Quicksilver brands alongside high-end, fashion-forward brands not normally found in the area, such as Holden Outerwear.
Over the course of a year, in between classes and boarding, Schulze and the Matsches did much of the construction on the shop themselves as self-taught carpenters, with a little design assistance from Matsch mama Carol Matsch. Now that the shop is open, the guys say they’re excited about more than just making sales. “We’re not so much about profit,” Chris Matsch says. “We just want to get more people into the sport.”
Get into it at Ride4Ever’s 12-hour grand opening, which begins at 9 this morning. Inside, shoppers can save 20 percent on all merchandise and enter a raffle to win free boarding gear. Outside, Oddacity — rockers from Forsyth, Missouri — bring the noise in celebration of the new shop.

Sat., Nov. 10, 9 a.m.-9 p.m., 2007