Pro Tools

Brandon Reece doesn’t swear. Instead, he says “B.S.” or “F that.”

He’s married. He doesn’t eat much meat. He doesn’t drink much alcohol. He lives with his wife in midtown. He doesn’t have hairy palms, shifty eyes or greasy hair.

For a guy hawking the secrets of penis enlargement, 28-year-old Reece just doesn’t fit the part. He’s tall, as clean-cut as a military brat, polite and pretty damned handsome.

But he does want to make your penis bigger.

Bonus: If you need help with your general health, your self-esteem or your game, he’s equipped for that, too.

Reece’s Web site, penilefitness.com, leans on a fail-safe assumption: that men worry about penis size. Profiting off fears of inadequacy has worked wonders for Reece; he claims that he gets 20,000 unique visitors to his site each day, and 7 million visitors a year. Clients have sent him seven-page letters about how their inadequate penises affect every aspect of their lives.

“It’s safe to say that most guys are more obsessed with their penis than most things. It’s just one of those things about being a guy,” Reece says. “It’s not whether it’s actually small. It’s whether a guy thinks it is. There’s a big misconception of what normal is in guys’ minds, I think, just because of pornos and stuff. Obviously there’s some market, some desire, or these products wouldn’t be so popular to sell. You see them all the time on TV or in magazines, and most of them are B.S., stuff that doesn’t really work. You’re not going to take a pill and expand really big.”

Reece’s site promises men that they can increase the size of their favorite body part manually rather than with pills or pumps. His technique assumes that, as with, say, the biceps, proper exercise can cause the penis to expand. Some of these exercises are called “jelquing,” which rhymes with milking. (Yes, it resembles the same action.) Others are simply Kegels, the exercises that strengthen the pelvic floor muscles with actions similar to those used to stop peeing in midstream. Women might recognize Kegels from magazines such as Cosmo, which recommends the exercises for women with weak vaginal muscles.

Reece’s exercises are based on the idea that stretching and breaking down the cells that make up the erectile tissue of the penis, called the corpora cavernosa, causes them to heal stronger and bigger than before. According to Reece, the penis can then hold more blood, allowing it to grow longer and thicker over time.

It doesn’t matter to Reece that the Mayo Clinic disagrees. The nonprofit medical center’s MayoClinic.com forum says of manual stretching techniques, “These exercises are supposed to be performed for 30 minutes a day for an indefinite period of time. Although they may be safer than other methods, they can lead to scar formation, pain and disfigurement.”

Reece insists that the program works and shouldn’t be lumped into the same category as pills, topical treatments and pumps. He claims to use the exercises himself, though he won’t talk inches. His clients aren’t so shy; one testimonial on Reece’s Web site mentions having reached a goal of “9 inches and a girth of 4 inches.”

Nine years ago, Reece wasn’t doing so hot. He was living in his hometown of St. Joseph, Missouri, taking marketing and graphic-design classes at what’s now called Missouri Western State University and working at Office Max. He sold computer monitors and computer memory on the side. He taught himself computer code and started building Web sites, including a fan site for Nine Inch Nails.

Meanwhile, he was reading books on sex topics — the Kama Sutra, tantra, ancient Arabian and Taoist rituals, and penis-enlargement manual exercises. He had an epiphany: He would sell a penis-enlargement manual on the Internet. He called in sick so he could stay home and build penis-enlargement-now.com.

“I’d been reading the books, and I’d been trying all this stuff out myself, and I knew this stuff worked, and I got the idea to actually sell this information,” Reece says. “I whipped this Web site together over the course of two days and two nights.”

He made his first sale two days after the site went live. “I made $40. That’s what I made doing four to five hours of work at Office Max. That’s how I looked at everything. I correlated it all to hours at Office Max. The next day, I got two sales in one day. That was, like, wow.”

A few months after he began the site, Reece dropped out of college and quit his Office Max job. Within the first year, Reece says he was getting 100,000 unique visitors a day to his site. Reece learned the hard way not to include his actual address on his site, after a customer drove four hours to his house to buy the manual. “I was like, ‘All right, hold on a second.’ I went downstairs, printed it out, stapled it, put it in a binder and gave it to him. He gave me $40.”

In 1999, he made a novice mistake when he forgot to reregister the address for penis-enlargement-now.com. “Someone grabbed it from right underneath us,” Reece grumbles.

Reece learned from his mistake. He bought penilefitness.com and similar Internet addresses, including such doozies as KillerSexPositions.com and MaleSexualFitness.com.

He has expanded his sites in recent years with articles about money, wellness, relationships and women, as well as pictures of models, erotic stories and videos. Now, instead of selling a manual, he sells weekly, monthly and yearly subscriptions to his site. A one-year membership costs $69.95, and Reece claims to have had 200,000 paying members since 1999.

The technical parts of Reece’s site are outsourced. His servers are in Dallas. His server administrator, his manager, his Web programmers and designers are in Bucharest, Romania. He has a crew (he calls them “ladies’ men”) in Canada who provide him with articles about seduction and a “black book” for members to log their conquests. A great deal of his traffic comes from India.

A guy named Big Al from Boca Raton, Florida, is Reece’s forum moderator. Big Al answers members’ inquiries, which include panicky-sounding questions from guys who think they’ve over-jelqued. He offers tips on what to use as a hot wrap before and after a workout. And Big Al soothes men’s insecurities about how quickly to expect results and what size is normal.

Reece says he can do his job from anywhere. “I used to laugh when this started generating income. Just pull it up on the screen and laugh that somehow, this crazy idea that I whipped together took off. Of all the things I’ve tried, it was just funny to me that that’s what took off.”

So Reece is just a normal guy with a penis Web site. What does his wife think of it? Reece smiles.

“My wife is in med school,” he says. “She’s talking about urology.”