Perez Hilton to Launch Imprint

Celebrity blogger Perez Hilton, famous for his recent throw down with Will.I.Am and more generally for alternately talking shit on and fawning over various celebs, will launch an imprint under Warner Brothers.

The most telling quote of the Entertainment Weekly preview:

Bear in mind that he can lay claim to helping introduce the world to talents like Mika and Lady Gaga — “I saw the potential in her from the very beginning before any one else,” he added.

He’s also oozed praise for both Katy Perry and the Pussycat Dolls. So, this is either good news for some unknown pop star currently slogging in obscurity, or the first sign of the coming apocalypse.

I, for one, will begin digging out a bomb shelter in my back yard this weekend if anyone wants to come and lend a hand.