Mac and Tech’s 20th century literary counterparts

In a 2003 interview, Nobel prize-winning poet Seamus Heaney was asked if there was a figure in popular culture who encouraged interest in poetry and literature in the same way that Bob Dylan and John Lennon had done during the ’60s and ’70s.
Heaney, an Irish author with a cultish following of his own, had an immediate answer: Eminem.