Kansas City Star wraps papers with ad for the New York Times — WTF?

On rainy days, Kansas City Star subscribers — all three of you! — receive their morning paper wrapped in a plastic bag. Lately, those bags have been printed with advertisements for subscriptions to the New York Times.

What other company would package their product in a wrapper that advertises a competing product? Isn’t that kind of like getting a Whopper in a Happy Meal box?

Categories: News