Do you really want me snapping photos, Domino’s?

I never think about eating a Domino’s pizza as a moment I want to treasure. Delivered pizza is about convenience and speed. The food quickly arrives, is quickly eaten and quickly forgotten. It’s simply a buffer of calories until the next meal.

But Domino’s wants me to stop and smell the pepperoni. As an extension of its Pizza Turnaround campaign, the pizza shop is attempting to shed some light on the world of food staging. It’s launched a new contest, Show Us Your Pizza, in which user submitted photos of actual delivered pizzas are being posted online.

Categories: Dining, Food & Drink