David Blaine will make you believe in the magic of Sprint again

Sprint has never been a company afraid of using big names to sell its products. Ludacris, Dan Hesse, the 1997 Denver Broncos … all credible men, to be sure, with well-informed advice on choosing a wireless network. Yet have any truly captured the feelings of a new product roll-out? You know that sense of being undone at your core by the sight of a new HTC EVO, as if you were young and the world new.

Finally, Sprint has found the right man for the job. David Blaine will make you a child again.