Boulevard to open Dry Goods Store on the Plaza for the holiday season

  • Boulevard
  • Boulevard is taking its merch on the road.

The Plaza is getting a new tenant for the holidays. The Boulevard Brewing Co. will be opening up a Dry Goods Store at 4703 Broadway in mid-September, selling clothing and barware through January [h/t to commenter Rob Lam for noticing the Coming Soon sign].

Highwoods Properties approached the brewery about building an expanded gift-shop concept in the empty retail space on Broadway in exchange for a percentage of the holiday revenue.

“This sounded like an interesting experiment,” says Boulevard’s Director of Marketing Jeremy Ragonese. “We’ve had a gift shop for almost the entire existence of the brewery, and the Plaza is one of the premier destinations in Kansas City.”

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