AMC wants you to watch Oscar-nominated movies for 24 hours straight

This is brilliant. Kansas City-based AMC Theatres is banking on the fact that (1) you haven’t seen all 10 Best Picture nominees for the 2011 Academy Awards or (2) you’re a total movie geek who needs to see them all again in order to know which film to root for.

Lots of movie houses, banking on annual Oscar fever, are showing the nominees right now, including titles that came out earlier in the year and are now available on DVD, such as the southern Missouri-set Winter’s Bone. But the AMC Best Picture Showcase is the easiest way to catch all 10, on an actual theater screen, for a not-unreasonable price. 

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