Four Inane Questions with Square Peg Marketing & Branding CEO Kim Kramer
Photo Courtesy of Kim Kramer
There’s plenty of girl power inside the walls of Square Peg Marketing & Branding. In fact, CEO and Owner Kim Kramer wouldn’t want it any other way at her agency. “My all-female team is a powerhouse of talent,” she says. “We deliver killer branding, digital marketing, and design solutions that actually move the needle.”
Kramer says her specialty is helping small and mid-sized businesses stand out with bold, authentic strategies. It doesn’t hurt that Square Peg has earned The Pitch’s Best of Kansas City honors two years running. “It’s helped us solidify our reputation as a go-to partner for brands looking to make a splash,” she adds.
With her agency’s brand-new digs in the Crossroads, she quips her blend of creativity and data-driven insights comes naturally. “I earned a master’s degree in Applied Statistics from the University of Oklahoma,” she tells us. When she’s not leading her team, Kramer enjoys traveling, cheering on the Chiefs, and unwinding with a good chardonnay. (More on that later.)
We caught up with the marketing maven as she was putting the finishing touches on some last-minute holiday designs for clients. Also, we were handed a gourmet espresso the minute we walked in. Christmas caffeine—for the win! Bless.
The Pitch: What one piece of Hollywood memorabilia do you covet the absolute most?
Kim Kramer: I’m embarrassed to say that I want one of Lisa Vanderpump’s statement necklaces. I know it’s not classic Hollywood, but still. I mean, when she walks in wearing them, she owns the room. And it takes balls to wear some of those pieces she wears around her neck. Can you tell I have a crush on her?
You have been bequeathed the world’s most random superpower. What is it?
I’m not kidding; I went to twelve schools in twelve years, so when I see people, I cannot remember their names. Like, at all. I might remember their face, but their name escapes me. So, I’d love to be able to remember people’s names instantly. Yes, please.
But better than that—I would like to make every chardonnay in the world taste like Rombauer.
Photo Courtesy of Kim Kramer
What is the oldest item in your house?
I’ve downsized, but I have an OG Coca-Cola denim jacket. You know, with the patches? I’m guessing it’s from ’86, complete with the trucker badge and red jersey bands on the sleeves. My sister gave it to me in the mid-to-late ’80s. I refuse to get rid of it. Talk about a good ol’ super throwback jacket. I really should find that in my closet and wear it.
Halloween is long over, but what piece of candy can you eat all year long?
I eat about three Snickers a week. Sometimes more. It’s got all the things, like protein points because it has peanuts in it. And nougat! In fact, I eat the nougat first and then eat the rest as is. Fun fact—I get one anytime I go anywhere, like Home Depot or Target. It’s my power food. I’m pretty much the poster child for that Snickers hangry TV campaign.
Bonus 5th Question: You get paired up with a celebrity in a reality TV competition. What’s the premise of said show, and who’s the celeb?
I’d like to be paired with Ryan Reynolds and/or Nick Offerman from Parks & Rec, and it would have to be a cocktail competition. It would involve really elaborate garnishes. I’m a garnish snob. And we would judge both the cocktail and the over-the-top garnishes. The winner would have the most outrageous garnish—Like towers of flaming shit. Nothing basic. Maybe call it Game on, Garnish!
