SXSW Thursday: Medora, Metz and disruptive technology, or something
South by Southwest is not just about music, you guys. It is also about rich people who wear cosmetic eyeglasses and $140 plaid shirts and say words like “branding” and “crowdfunding” and “disruptive” with a totally straight face. I found this on the Internet yesterday, from the singer of indie-rock band DIIV (which is actually a pretty good band):
Here, the music comes last. 5 minute set-up, no sound check, 15 minute set. The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules. Branding, branding, branding. It’s bullshit… sorry.
