KU Boobs told to stop selling KU-branded merchandise

  • Jayhawk boobs can stay on Twitter, KU says.

The University of Kansas has told the popular KU fan website KUBoobs.com to stop selling merchandise branded with “KU.” Enterprising Jayhawks fans started the @KUBoobs handle, which publishes self-submitted photos of the chests of female KU fans in Jayhawks gear. For obvious reasons, it became a hit. Royals fans soon started their own version.

But in addition to the Twitter handle, KU Boobs’ creator started KUBoobs.com, which sold items such as bracelets that read, “I (heart) KU Boobs.” Yesterday, the university said that was a violation of the school’s KU trademark, and it sent the site a cease and desist letter. The university later made a statement clarifying that it is not trying to take down the KU Boobs Twitter account. To be clear, the university is fine with Jayhawks fans tweeting around busty selfies, but not fine with selling unauthorized KU-branded merch.

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