G stands for geeks

Forgetting for a second that the commercial is a parody of a movie that itself is a parody, it is funny to see Derek Jeter in chainlink armor. The script and the premise of these knights going around looking for “G” is less funny — especially the Usain Bolt ego bit and the ending. (Oops spoiler!) The biggest irony is that the production values for the commercial far surpass the original movie.

The budget must have been huge for this commercial short film but who the heck is it aimed at? In an unscientific survey, I called my brother, who considers himself an athlete and lives with several actual collegiate athletes. I asked him if he’d seen the commercial and he corrected me and said “commercials.” (Apparently the entire thing is broken into 30-second snippets during NBA games.) I then asked him if he’d ever seen Monty Python and the Holy Grail. He hadn’t. I asked him if any of his roommates had seen it. Turns out only one had. I, however, am a big Monty Python fan who can barely point out sports stars — I have no idea who the Jimmy character in the commercial is.