BMW Ultimate Drive Supporting Susan G. Komen for the Cure

The BMW Ultimate Drive supporting Susan G. Komen for the Cure will once again cross the country to raise funds and awareness of the Komen for the Cure promise to end breast cancer forever. The Ultimate Drive will stop at more than 210 BMW Centers nationwide with the goal of donating an additional $1 million to the cause. The BMW Ultimate Drive is a grassroots program that gives community members the opportunity to get involved in the breast cancer movement. For every mile driven during the BMW Ultimate Drive event, $1.00 is donated to Komen, with a minimum guaranteed donation of $1,000,000. Developed by BMW in partnership with Komen, a fleet of specially badged BMWs crisscross the country visiting participating BMW Retail Centers. The drive will start in February and continue through December 2008, inviting consumers to get behind the wheel and help contribute to the breast cancer movement. Upon completion of every drive, each participant adds his or her own name to the Signature Vehicle, which becomes a living memorial to those who have lost their battle against breast cancer and a sign of hope and inspiration to others fighting the disease. At each event, there will be an award presentation honoring a “Local Hero� – a community resident who has made an outstanding personal effort in the fight against breast cancer. A photograph of each hero will be affixed to the Signature Vehicles. Furthering its commitment to the Komen vision, BMW North America, Inc. produces the BMW Pink Ribbon Collection of apparel and lifestyle merchandise. BMW donates 80 percent of the gross profits to Komen from the merchandise sold. The dollar amount donated to Komen for the Cure varies by product and is indicated at the point of sale. Products are available year round at select BMW Retail Centers nationwide and www.bmwusa.com/theultimatedrive.

Wed., July 9, 9 a.m.-4:30 p.m., 2008