Video: the Measure [SA], “Unlucky”

I’m starting to become that guy who gets all annoyed at the radio and wonders why all the bands I like can’t get played on the radio. Every ten minutes, I’m spouting off the usual:

“Well, if [Band X] can get airplay, [Band Y] should be tearing up the charts! They’re so much more talented!”

However, since most of the bands I really really like are either broken up, dead, on labels that are completely lacking in any sort of promotional budget, or not on a label at all, I tend to just go on my merry way, trying to make sure I hip people to the groups I think deserve a little more attention.

This is the case with New Brunswick, New Jersey’s the Measure [SA]. Not quite punk, not quite indie, they’re one of those bands that would’ve blown the hell up on college radio at one point. However, college radio isn’t what it once was, and they’re not really playing anything that’s “off the moment” (i.e., fuzzily recorded shoegazer garage) enough to warrant a lot of hipster attention.

They just recorded a Pink Couch Session of an until now unreleased song entitled “Unlucky.” Watch it. Tell your friends.