Paul Evans uses social media to pimp products like a fart-absorbing blanket

If you have a Facebook, a Twitter, or ever look at YouTube…
Hell, if you’re a conscious human being in 2010, chances are you have more power than ever to elevate a giggle-worthy product into a multi-million dollar industry. You did it with the Snuggie, and as we reported in this week’s feature, “Eureka!”, Overland Park’s Media Corp is hoping you’ll do the same thing with the fart-absorbing Better Marriage Blanket.

But Media Corp didn’t rack up 800,000 views in four days on their fart-absorbing linen commercial without an expert in social media to guide them. That’s where Paul Evans and his online army comes in.