Hundreds of groups vie for pop superstardom with the same homogenized sound developed by the same handful of quality producers. 3LW (Three Little Women) tries hard to establish a sliver of personality to distinguish itself from this pack. Simple and harmless, 3LW avoids both adult-oriented material and overly cute self-aware innocence. Adrienne, Kiely and Naturi have potential, as displayed on their catchy first single, “No More (Baby I’ma Do Right),” which offers a cheery chorus, bubbly lyrics and lush instrumentation. Unfortunately, the rest of the tracks fall far short of this standard. Potential is worth as much as political promises these days, and unless it makes an unlikely Destiny’s Child-style breakthrough, 3LW likely will be a distant memory before the end of President Bush’s first year in office.