Life Without Wal-Mart
As the story goes, Sam Walton drove his pickup north on U.S. Highway 71 from Arkansas to Kansas City in 1974. He had plans to expand his new Wal-Mart chain into just about any town with a traffic light. What he needed was a pitchman. Walton drove to the Plaza office of Bernstein-Rein, a small ad agency of about…
